Fulbright U.S. Scholar (Portugal)

• Selected as a Fulbright U.S. Scholar Program to conduct research and teach in Portugal, focusing on cross-cultural influencer marketing and global advertising practices.
• Taught graduate-level Integrated Communications and collaborated with international faculty on research initiatives, fostering cross-cultural academic exchange and global perspectives in marketing.

International Research Mobility (MIR) Fellowship, University of Angers (France)

• Selected as Principal Investigator for the International Research Mobility (MIR) Fellowship at the University of Angers, awarded through a highly competitive process to support international research collaboration.
• Conducting a research residency in France to advance cross-cultural work in marketing, fostering collaboration with international scholars and expanding global research networks.

Founder and Program Director, Study Abroad and Cultural Exchange Program on Sustainable Tourism in Thailand with Walailak University, Thailand

• Conceptualized and established a faculty-led international study abroad program, developing curriculum and academic structure across multiple courses, integrating experiential and community-engaged learning.
• Led and managed international partnerships with community enterprises and stakeholders in Krabi, facilitating immersive, field-based student experiences and cross-cultural collaboration.
• Directed student consulting projects delivering strategic recommendations to local social enterprises, generating real-world community impact while advancing global competency development.

Founder (Early Development Phase), 2+2 Joint Degree Program with University of Economics-Hue University

• Initiated and developed a joint degree partnership, including curriculum mapping and early-stage MOU development in collaboration with university leadership (Provost’s Office and College administration).
• Delivered an invited presentation to 300+ students in Vietnam to promote international academic pathways and collaboration.
• Contributed to foundational structure of partnership leading to formal institutional agreement.

Visiting Professor, School of Management, Walailak University (Thailand)

• Served as Visiting Professor at Walailak University, collaborating with faculty on research initiatives in marketing and sustainability.
• Strengthened international academic partnerships and contributed to ongoing research collaborations, supporting long-term engagement between institutions.