I enjoy mentoring and advising undergraduate students on doing research and have received grants to work with students on multiple research projects. The students presented the posters at Marketing Management Association, UW system symposiums, and undergraduate student research days. Students also gave oral presentations at the Provost’s Honors Symposium. In Spring 2015, I was nominated by the students for the Emerging Mentor in Research, Scholarship and Creative Activity award.

Student Presentations
(*indicates student co-author)

*Meers, T., *Lignos, E., Chinchanachokchai, S., McKelvey, J. (2021) “Examining disparaging humor in advertising using biometric and self-reported measures”

• Poster presented at Marketing Management Association, virtual conference.
• Poster won the Best Undergraduate Research Award

*Narayanan, P. A., & Chinchanachokchai, S. (2020) “Effects of Cultural Thinking Styles on Evaluations of Product Endorsed by Social Media Influencers”

• Poster accepted at Marketing Management Association, Chicago, IL. (conference canceled due to COVID-19 pandemic)

*Bornstine, S., *Santagata, M., *Shildt, M., & *Shultz, P. (2019) “Marketing for Mutts: Students Market for Non-Profit.” (I was the faculty mentor)

• Poster presented at the University of Akron Interdisciplinary Symposium, Akron, OH.
• The poster won the first-place award in the College of Business posters category

*Lowe, M. (2019) “We Care Tees: Out with the Old and In with the New.” (I was the faculty mentor)

• Poster presented at the University of Akron Interdisciplinary Symposium, Akron, OH.

*Nelson, R., *O’Driscoll, S., & Chinchanachokchai, S. (2016) “The Effect of Different Tasks in Multitasking on Idea Generation.”

• Poster presented at UW-System Symposium for Undergraduate Research & Creative Activity, Stevens Point, WI and UWEC Celebration of Excellence in Research and Creative Activity, Eau Claire, WI.
• Oral presentation at the Provost’s Honors Symposium, Eau Claire, WI.

*Jo, Y., *Clark, G., & Chinchanachokchai, S. (2016) “Exploring Consumers’ Reaction in the Bad Gift Situation across Cultures.”

• Poster presented at UW-System Symposium for Undergraduate Research & Creative Activity, Stevens Point, WI and UWEC Celebration of Excellence in Research and Creative Activity, Eau Claire, WI.
• Oral presentation at the Provost’s Honors Symposium, Eau Claire, WI.

*Bodnar, J., *Garceau, L., Mikula, R., Soborowicz, L., Jamelske, E. & Chinchanachokchai, S. (2016) “Designing & Implementing an Elementary School Vegetable Snack Program to Increase Children’s Consumption.”

• Oral presentation at the Provost’s Honors Symposium for Research, Scholarship, and Creative Activity, Eau Claire, WI.

*Hamer, A., *Hunt, J., *Martell, K., *Pergolski, M., Jamelske, E. & Chinchanachokchai, S. (2016) “Tracking the Use of Free Fruit and Vegetable Coupons Given to Families and Assessing the Impact on Children’s Consumption.”

• Oral presentation at the Provost’s Honors Symposium for Research, Scholarship, and Creative Activity, Eau Claire, WI.

*Hunt, J., *Garceau, L., *Martell, K., *Bodnar, J., Jamelske, E. & Chinchanachokchai, S. (2016) “Evidence from the USDA Fresh Fruit and Vegetable Program in Washington State Elementary Schools and Implications for Wisconsin Policy.”

• Poster presented at the 13th annual Posters in the Rotunda, Madison, WI.

*Karch, E. & Chinchanachokchai, S. (2015) “The Effects of Multitasking on Consumer’s Creativity and Problem Solving,” Poster presented at UW-System Symposium for Undergraduate Research & Creative Activity, Milwaukee, WI and UWEC Celebration of Excellence in Research and Creative Activity, Eau Claire, WI.

*Schug, L., Hanson-Rasmussen, N., Chinchanachokchai, S., & Brewer, L. (2015) “Does sexual orientation sell? A study of homosexuality in advertising,”

• Poster presented at UWEC Celebration of Excellence in Research and Creative Activity, Eau Claire, WI.

*Douglass, N., *Kim, J., *Koehn, E., *Pumper, J., Jamelske, E., & Chinchanachokchai, S. (2015) “Measuring the Impact of Incentives on School Level (Aggregate) Fruit and Vegetable Consumption in Two Wisconsin Elementary Schools”

• Oral presentation at the Provost’s Honors Symposium for Research, Scholarship, and Creative Activity, Eau Claire, WI.

*Brault, A., *Culberson, A., *Leong, Z.W., *Ramquist, L., Jamelske, E., & Chinchanachokchai, S. (2015) “Successes, Challenges and Recommendations Regarding Using Incentives to Increase School Level (Aggregate) Fruit and Vegetable Consumption in Elementary Schools,”

• Oral presentation at the Provost’s Honors Symposium for Research, Scholarship, and Creative Activity, Eau Claire, WI.

*Farino, S. & Chinchanachokchai, S. (2014) “The Effects of Multitasking Behavior on Consumer Creativity,”

• Poster presented at UWEC Celebration of Excellence in Research and Creative Activity, Eau Claire, WI.

Credit photo: University of Wisconsin System