6600:436 – e-Commerce, University of Akron

The Internet and other forms of digital media are creating unique and challenging business opportunities involving electronic commerce. As a result, this course is designed to provide students with an understanding of the basic concepts and approaches used in developing successful business strategies involving information technologies. Electronic commerce practices may encompass many different online business strategies, such as Internet marketing, virtual product experiences, digital distribution, customer relationship management, social networking, consumer insights, and user-generated content, among numerous other areas. Students will learn about all of these topics and more during this course.

MBA 712 – Module 2: Developing New Products and Services, University of Wisconsin – Eau Claire (Format: On campus & Online)

This course examines product innovation in firms. It introduces students to the complexities involved in launching new products/services, business ventures, subsidiaries, or divisions within existing businesses. Students will be involved in a hands-on semester project to identify a new product/service idea, evaluate its potential in the market using market research, and make recommendations on whether to proceed with its development and introduction.

Two themes predominate in this module: a marketing theme focusing on the identification and fulfillment of customer needs, and a financial theme exploring capital budgeting and long-term financial issues.

MKTG 438 – Marketing Management, University of Wisconsin – Eau Claire

This course is the capstone course for the marketing major. As such, the focus is placed on the integration of marketing concepts learned in other marketing courses, the coordination between marketing and other business disciplines, and top management decision-making in running a company. This course is a strategy exercise with lots of tactical details and much accountability for results. Through computer simulation, students will be placed into a rich and realistic business setting where they will run a company for slightly over two years (eight quarters of decision making). Students will compete against their peers. There are five hallmarks to the textbook/simulation methodology:

• A heavy emphasis on the interconnectedness of the business disciplines,
• A persistent focus on bottom line profitability while delivering customer value.
• The continuous application of the total quality management process: plan, do, check, and act,
• The continuous practice of forecasting, budgeting and cash-flow management, and
• A strong emphasis on teamwork, leadership, and interpersonal skills.

BADM 325 – Consumer Behavior, University of Illinois at Urbana-Champaign

Students work as marketing consultants that specialize in consumer behavior domain. The aim is to provide them with knowledge about the aspects of consumer behavior that help marketing manager make better decisions that would generate value for both the company and the consumers. Students will study different perspectives of consumer behavior e.g. consumer as individuals, consumer as decision maker, and as cultural beings. The training will begin with an overview of consumer behavior and examine how they acquire knowledge about goods and services, how they form attitudes and opinions about marketing phenomena, and how they behave before, during and after acquiring goods and services. To apply the concepts learned in class, students will be working on a team project to attempt to find a solution to marketing problems.

ADV 491 – Advertising Management and Planning, University of Illinois at Urbana-Champaign

The purpose of this course is to examine the role of strategic planning and action as a means of shaping the communications message. We will look at key theoretical concepts of how to understand the role of strategy throughout a campaign, from initial research to brand planning and through to enacting that strategy with creative/media executions. We will apply the theories learned to a ‘real-life’ client. Throughout the course, the topics studied will also be performed as tasks for the class client. Learning will come from the classroom as well as experiences with performing those concepts from the classroom to the unpredictable realities of creating persuasive communication strategy in an applied manner.

Guest Lecturer – MBA Marketing Management, University of the Thai Chamber of Commerce

Guest Speaker – Consumer Psychology Research, Walailak University