Integrated Marketing Communications (IMC)

6600:432 – Integrated Marketing Communications, University of Akron

MKTG 332 – Marketing Communications and Promotion Analysis, University of Wisconsin – Eau Claire


This is a course on marketing communications with a focus on designing, evaluating and placing messages as part of an integrated marketing campaign (IMC). The concept of IMC recognizes that brands benefit most from an integration of all elements of the promotion mix, including advertising, personal selling, public relations, sales promotions, sponsorship, and interactive marketing. This is largely a project-based course, the capstone of which will be an integrated campaign for a real brand, based on a realistic marketing budget.

Final project focuses on high impact practices where students work local businesses and non-profit organizations. The class also offers an opportunity to earn service learning credits through completing the project.

Client Visit Photos

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