Conference Proceedings and Presentations

I have delivered over 30 conference presentations and invited talks at regional, national, and international conferences as well as at other international universities. Below are selected conference proceedings and presentations.

Conference Proceedings

Chinchanachokchai, S., McKelvey, J.D., & Hauser, W. (2021). Teaching Technology as a Marketing Skill Set: Exploring Determinants of Perceived vs Actual Learning and Career Readiness for the Real World. Marketing Management Association Conference Proceedings (Online)

Meers, T., Lignos, E., Chinchanachokchai, S., & McKelvey, J. (2021). Examining disparaging humor in advertising using biometric and self-reported measures. Marketing Management Association Conference Proceedings (Online)
*Won Best Undergraduate Research Paper Award

Chinchanachokchai, S., Hauser, W., & McKelvey, J. D. (2020) Exploring the determinants of student’s learning outcome through the use of eye-tracking technology as a tool in a marketing research course. Marketing Management Association Spring Conference Proceedings (Online), pp. 89-90.

Narayanan, P. A., & Chinchanachokchai, S. (2020). Effects of cultural thinking styles on evaluations of products endorsed by social media influencers. Marketing Management Association Conference Proceedings (Online), pp. 162-163.

McKelvey, J. D., & Chinchanachokchai, S. (2019). Using Eye-Tracking Technology as Part of Experiential Learning to Enhance Student’s Engagement and Learning Outcomes. Marketing Management Association Spring Conference Proceedings (Online), pp. 129-131.

Chinchanachokchai, S. & Pusaksrikit, T. (2018). When East Meets West: The Characteristics And Meanings of Gifts Across Cultures. Marketing Management Association Conference Proceedings (Online); Chicago: 141-142.

Chinchanachokchai, S. (2017). The Effects of Using Homosexual Presenters in Luxurious Product Advertising. American Academy of Advertising Conference Proceedings (Online); Lubbock : 240.

Chinchanachokchai, S., Duff, B.R.L. & Faber, R. (2014). Mind Wandering and Advertising Attention: When Two Tasks Are Better Than One. American Academy of Advertising Conference Proceedings (Online), pp. 96-97.

Chinchanachokchai, S., Duff, B.R.L, & Wyer, R.S. (2011). Who Said Multitasking Is Bad? the Benefits of Doing Two Things At the Same Time. in NA – Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research, pp. 872-873.

Koo, M., Shavitt, S., Lalwani, A.K., Dai, Y., & Chinchanachokchai, S. (2011a). When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation. NA – Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research, pp. 532-533.

Koo, M., Shavitt, S., Lalwani, A.K., Dai, Y., & Chinchanachokchai, S. (2011b). Lost in translation: The consequences of culturally mismatched thinking styles on familiarity seeking. NA – Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research, pp. 662-663.

Otnes, C., Crosby, E., Kwon, M., & Chinchanachokchai, S. (2011). The Impact of Aesthetics in Embedded Service Rituals. In E – European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, pp. 23.

Conference Presentations

Chinchanachokchai, Sydney, Eric Jamelske, Anna Muntin, Taylor Swindall (2022) “Poverty and pandemic: Investigating healthy consumption among low-income individuals who visited the farmers’ market during the pandemic” Marketing Management Association Conference, St. Louis, MO.

Chinchanachokchai, Sydney, James D. McKelvey, Cynthia D. Tomasch (2022) “Inside the marketing internship: The comparison of student and employer perspectives and evaluations on marketing internship performance” Marketing Management Association Conference, St. Louis, MO.

Auschaitrakul, Sumitra, Theeranuch Pusaksrikit, Yupin Patarapongsan, and Sydney Chinchanachokchai (2021) “Thai Cooking Class” Association for Consumer Research, virtual conference.

Meers, Tabitha, Lignos, Elias, Chinchanachokchai, Sydney, & James D. McKelvey (2021). Examining disparaging humor in advertising using biometric and self-reported measures. Marketing Management Association Conference

Chinchanachokchai, Sydney, James D. McKelvey, and William Hauser (2021) “Teaching Technology as a Marketing Skill Set: Exploring Determinants of Perceived vs Actual Learning and Career Readiness for the Real World” Marketing Management Association Conference, virtual conference.

Chinchanachokchai, Sydney, Federico de Gregorio, Prerna Narayanan (2021) “The Effects of Thinking Styles on Evaluations of Products Endorsed by Social Media Influencers,” American Academy of Advertising Conference, virtual conference.

Chinchanachokchai, Sydney, Shu-Chuan Chu, Juan Mundel, Claire Segijn, Fang Yang, and Jason P. Chambers (2021) “The Complexity of Brands Taking A Stand,” American Academy of Advertising Conference, virtual conference (Special Topic Session)

Chinchanachokchai, Sydney, James D. McKelvey, and William Hauser (2020) “Exploring the determinants of student’s learning outcome through the use of eye-tracking technology as a tool in a marketing research course,” Marketing Management Association Conference, Chicago, IL.

Narayanan, Prerna Aishw and Sydney Chinchanachokchai (2020) “Effects of cultural thinking styles on evaluations of products endorsed by social media influencers,” Marketing Management Association Conference, Chicago, IL.

McKelvey, James D. and Sydney Chinchanachokchai (2020) “Redesigning a marketing research course: An experiential learning pilot study,” The New Explorations in Teaching (NEXT) conference, University of Akron, Akron, OH.

Chinchanachokchai, Sydney and Theeranuch Pusaksrikit (2020) “Cross-Cultural Differences in Romantic Gift Posting across Various Social Media Platforms,” American Academy of Advertising Conference, San Diego, CA.

Chinchanachokchai, Sydney, Theeranuch Pusaksrikit, and Cele Otnes (2019) “Date Night or Diamond? Examining Preferences for Romantic Gifts across Cultures,” Association for Consumer Research, Atlanta, GA.

Chinchanachokchai, Sydney, Federico de Gregorio, and Alexa Fox (2019) “To Block or Not to Block? An Exploratory Study of Continuing and Future Ad Blocker Usage,” American Academy of Advertising Conference, Dallas, TX.

McKelvey, James D. and Sydney Chinchanachokchai (2019) “Using Eye-Tracking Technology as Part of Experiential Learning to Enhance Student’s Engagement and Learning Outcomes,” Marketing Management Association Spring Conference, Chicago, IL.

Chinchanachokchai, Sydney, and Alexa Fox (2019) “Successes and Challenges of Teaching Digital and Social Media Marketing in the Digital Age,” The New Explorations in Teaching (NEXT) conference, University of Akron, Akron, OH.

De Gregorio, Federico, Sydney Chinchanachokchai, and Karen Lancendorfer (2018) “A Consumer Socialization Approach to Understanding Advertising Avoidance on Social Media,” American Academy of Advertising Conference, New York, NY.

Chinchanachokchai, Sydney and Theeranuch Pusaksrikit (2018) “When East Meets West: The Characteristics and Meanings of Gifts across Cultures,” Marketing Management Association Spring Conference, Chicago, IL

Chinchanachokchai, Sydney (2017) “The Effects of Using Homosexual Presenters in Luxurious Product Advertising,” American Academy of Advertising, Boston, MA

Chinchanachokchai, Sydney and Nancy Hanson-Rasmussen (2016) “Perceived Congruity between the Image of Homosexual Presenters and Luxurious Products in Advertising,” Marketing Management Association Spring Conference, Chicago, IL

Chinchanachokchai, Sydney (2016) “How Creative is Jack of all Trades? The Effects of Multitasking on Consumer Creativity,” Society for Consumer Psychology, St Pete Beach, FL

Eissa, Gabi and Sydney Chinchanachokchai (2016) “Supervisor Undermining and Performance: Mediating Roles of Self-esteem and Creativity,” Society for Industrial and Organizational Psychology, Anaheim, CA.

Chinchanachokchai, Sydney, and Eric Jamelske (2015) “Measuring the Impact of Group Incentives on Children’s Aggregate Fruit and Vegetable Consumption for Lunch in Two Western Wisconsin Elementary Schools,” Midwestern Economics Association, Minneapolis, MN

Chinchanachokchai, Sydney, Theeranuch Pusaksrikit, Siwarit Pongsakornrunsilp (2015) “First Time’s the Charm with a Lucky Penny? The Effects of Superstitious Beliefs on Consumer Risk-Taking Behavior,” Society for Consumer Psychology, Phoenix, AZ (Working paper)

Chinchanachokchai, Sydney, Brittany R.L. Duff, Ronald J. Faber (2015) “Does layout matter? The effect of online circular on consumer memory of banner ads,” Society for Consumer Psychology, Phoenix, AZ (Working paper)

Noel, Hayden and Sydney Chinchanachokchai (2014) “The Devil is in the Details,” The 2014 International Conference on Marketing Studies, Taipei, Taiwan.

Chinchanachokchai, Sydney, Brittany R.L. Duff, Ronald J. Faber (2014) “Mind Wandering and Advertising Attention: When Two Tasks Are Better Than One,” American Academy of Advertising, Atlanta, GA (Competitive Paper).

Chinchanachokchai, Sydney, Brittany R.L. Duff, Ronald J. Faber (2013) “Doing Two Things at Once Can be Good: The Effects of Perceptual Load on Ad Memory and Mind Wandering,” American Academy of Advertising –2013 Asia Pacific Conference, Hawaii, USA (Competitive Paper).

Chinchanachokchai, Sydney and Rashmi Adaval (2012), “It’s Cold in Here. I Need a Bowl of Soup to Warm Me Up!”: The Effects of Incidental Sensory Frames on Conflicting Sensory Inputs,” Association for Consumer Research Conference, Vancouver, Canada (Working paper).

Duff, Brittany R.L., Sela Sar, and Sydney Chinchanachokchai (2012) “Time Flies When You Do More Than One: Advertising Perception, Enjoyment and Time Perception in Consumer Multitasking,” Association for Education in Journalism and Mass Communication Conference, Chicago, IL (Competitive paper).

Chinchanachokchai, Sydney, Brittany R.L. Duff, and Robert S. Wyer (2011), “When Ads Aren’t The Only Focus: Effects of Multitasking on Memory and Judgment,” Society for Consumer Psychology 2011 Conference, Atlanta, GA. (Competitive Paper).

Chinchanachokchai, Sydney and Hayden Noel (2011), “Does it Sound Familiar? The Effects of Thinking Style on Judgment of New Products,” Society for Consumer Psychology 2011 Conference, Atlanta, GA. (Working paper).

Chinchanachokchai, Sydney and Brittany R.L. Duff (2011), “The Perception of Time in Multitasking Consumers,” American Academy of Advertising –2011 Asia Pacific Conference, Brisbane, Australia (Competitive Paper).

Chinchanachokchai, Sydney, Brittany R.L. Duff, and Robert S. Wyer (2011), “The Tale of Two Tasks: The Effects of Multitasking Behavior on Memory and Judgment,” the 41st Annual Haring Symposium, Indiana University.

Koo, Minkyung, Sharon Shavitt, Ashok K. Lalwani, Yifan Dai, and Sydney Chinchanachokchai (2011), “Lost in Translation: The Consequences of Culturally Mismatched Thinking Styles on Familiarity Seeking,” Association for Consumer Research Conference, St. Louis, MO (Competitive Paper).

Duff, Brittany R.L., Sela Sar, Sangdo Oh, Yulia Lutchyn, and Sydney Chinchanachokchai (2011) “Seeing the Big Picture: Multitasking and Memory for the Ad,” Association for Education in Journalism and Mass Communication Conference. St Louis, MO (Competitive paper).
*Winner of the Advertising division, Best Research Paper award.

Chinchanachokchai, Sydney, Brittany R.L. Duff, and Robert S. Wyer (2010), “Who Said Multitasking is Bad? The Benefits of Doing Two Things at The Same Time,” Association for Consumer Research Conference (Working paper), Jacksonville, FL.

Koo, Minkyung, Sharon Shavitt, Ashok K. Lalwani, Yifan Dai, and Sydney Chinchanachokchai (2010), “When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation,” Association for Consumer Research Conference, Jacksonville, FL (Competitive Paper).

Otnes, Cele, Elizabeth Crosby, Mina Kwon, and Sydney Chinchanachokchai (2010), “The Impact of Aesthetics in Embedded Service Rituals,” European Association for Consumer Research Conference, Surrey, UK (Invited Special Session Paper).

Duff, Brittany R.L., Sangdo Oh, and Sydney Chinchanachokchai, Susmita Das (2010), “Media Multitasking: Implications for Media Design, Search and Advertising,” Association for Education in Journalism and Mass Communication Midwinter Conference, Norman, OK (Competitive Paper).