Journal articles

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Chinchanachokchai, S., Duff, B.R.L., & Faber, R.J. (2021). Angry Birds vs Sudoku: How Different Types of Tasks in Multitasking Affect Ad Memory and Mind Wandering. Journal of Current Issues & Research in Advertising, 42 (4). https://doi.org/10.1080/10641734.2020.1838359

Chinchanachokchai, S. & de Gregorio, F. (2020). A Consumer Socialization Approach to Understanding Advertising Avoidance on Social Media. Journal of Business Research, 110, 474-483. https://doi.org/10.1016/j.jbusres.2020.01.062

Chinchanachokchai, S., Duff, B.R.L., & Faber, R.J. (2020). Distracted Mind: The Effects of Multitasking and Mind Wandering on Consumer Memory for Ad Content. International Journal of Advertising, 39(5), 631-654. DOI: 10.1080/02650487.2019.1670536

Chinchanachokchai, S., Duff, B.R.L, & Sar, S. (2015). The Effect of Multitasking on Time Perception, Enjoyment, and Ad Evaluation. Computers in Human Behavior, 45, pp. 185-191, doi: 10.1016/j.chb.2014.11.087. 
* Research mentioned in The Huffington Post (March 2015)

Book chapters

Chinchanachokchai, S. & Duff, B.R.L (2013). Jack of all trades, master of…some?: Multitasking in digital consumers. In The Routledge Companion to Digital Consumption, eds. Russell Belk and Rosa Llamas, Routledge., pp. 67-77.