Chinchanachokchai, S., Pongsakornrungsilp, P., Pongsakornrungsilp, S., & Pusaksrikit, T. (2025). Enhancing Cultural Intelligence and Global Competency in Marketing Education: A Comparison between Study Abroad and Host Country Students. Marketing Education Review,35(1), 31-43.  https://doi.org/10.1080/10528008.2024.2417096

Chinchanachokchai, S., & McKelvey, J. (2023). Teaching Eye-Tracking and Facial Expression Analysis Technology in An Online Marketing Research Class. Marketing Education Review, 33(2), 125-129. DOI: 10.1080/10528008.2022.2159441

Chinchanachokchai, P. & Chinchanachokchai, S. (2021) Write Your Own Luck Campaign: Pentel’s Successful Advertising Strategy Based on Superstitious Beliefs in Thailand. Journal of Advertising Education, 25(2), 96-120. https://doi.org/10.1177/10980482211042520

Thontirawong, P. & Chinchanachokchai, S. (2021) Teaching Artificial Intelligence and Machine Learning in Marketing. Marketing Education Review, 31 (2), 58-63. https://doi.org/10.1080/10528008.2021.1871849