MKTG 432 – Integrated Marketing Communications, University of Akron, USA

Comunicação Integrada (Integrated Communication), Politécnico de Lisboa, Portugal

MKTG 332 – Marketing Communications and Promotion Analysis, University of Wisconsin – Eau Claire, USA

COURSE DESCRIPTION

This is a course on marketing communications with a focus on designing, evaluating and placing messages as part of an integrated marketing campaign (IMC). The concept of IMC recognizes that brands benefit most from an integration of all elements of the promotion mix, including advertising, personal selling, public relations, sales promotions, sponsorship, and interactive marketing. This is largely a project-based course, the capstone of which will be an integrated campaign for a real brand, based on a realistic marketing budget.

Final project focuses on high impact practices where students work local businesses and non-profit organizations.

Client Visit Photos

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