During my trip to Vietnam, I also had an opportunity to visit University of Economics – The University of Danang. I delivered a research presentation on my main research areas of attention and cross-cultural marketing. The faculty from the International Business and Marketing departments Anh Truong attended the presentation and we had a great conversation regarding this area of research, especially in cross-cultural research.

In the afternoon, I gave a teaching presentation about the current trends in digital marketing to more than 100 marketing students (2nd and 3rd year), which was very well received. The students were eager to learn and asked a lot of questions about new trends in the US. It was a fun, engaging session.

I would like to thank the University of Danang faculty and students for a warm welcome and interest in my research and teaching topics. This was the first time I visited Vietnam and everything went very smoothly. I hope to be back soon and am looking forward to future collaborations with the University of Danang. #research #teaching #digitalmarketing #crosscultural