I wrapped up the semester at Escola Superior de Comunicação Social this week. The students gave final presentations on different trends and topics in Integrated Communications. I learned a lot about Portuguese media trends and culture from the students’ presentations. We ended the semester with an international potluck where all of us brought food from our countries to share. It was an incredible experience to be able to teach in another country and culture that I have never taught before. Thank you Fulbright Portugal and The Fulbright Program for this amazing opportunity to live and work in Portugal hashtag#fulbright hashtag#Fulbrighter hashtag#fulbrightportugal

Guest editors – Sandra Miranda, Ana Teresa Machado, Tatiana Nunes, Sandra Pereira, Zélia Raposo Santos (School of Communication and Media Studies-IPL; LIACOM) & Sydney Chinchanachokchai (University of Akron).

Recommended Topics

1. Digital Influencers as Promoters and Sellers of Global Brands
2. Digital Influencers as Activists or Advocates
3. Digital Influencers as key Online Opinion Makers
4. How Digital Influencers Earn and Lose the Trust of their Followers
5. Virtual Influencers and the role of AI in Content Creation
6. Measurement of Digital Influencers’ Influence and sustainability
7. The role of Digital Influencers in Politics and Political Campaigns
8. Minority Digital Influencers such as Ethnic Minority, LGBTQ+, Disabled, etc.
9. Live Streaming of Digital Influencers and Live Interaction between Consumers and Influencers
10. Ethical Issues of Digital Influencers such as Deinfluencing and Endorsement of Illegitimate Products and
    Organizations
11. Field data or case studies on Sustainable Digital Influencer marketing our corporate communication
    campaigns

Last week I gave a research talk at the Escola Superior de Comunicação Social Master Class to the ESCS faculty. In addition to the research stream on attention and multitasking, I discussed my cross-cultural research and the most recent findings from the study abroad research on cultural intelligence. I also mentioned the student’s award-winning research project conducted in the biometric lab at The University of Akron College of Business – The University of Akron and how we teach the students to use the technology in the marketing research class.

#research hashtag#Fulbright hashtag#Fulbrighter hashtag#Fulbrightscholar hashtag#FulbrightPortugal