Call for papers – Ebook on Influencing Across Cultures: The Role of Digital Influencers in Multicultural Communication

Guest editors – Sandra Miranda, Ana Teresa Machado, Tatiana Nunes, Sandra Pereira, Zélia Raposo Santos (School of Communication and Media Studies-IPL; LIACOM) & Sydney Chinchanachokchai (University of Akron).

Recommended Topics

  1. Digital Influencers as Promoters and Sellers of Global Brands
  2. Digital Influencers as Activists or Advocates
  3. Digital Influencers as key Online Opinion Makers
  4. How Digital Influencers Earn and Lose the Trust of their Followers
  5. Virtual Influencers and the role of AI in Content Creation
  6. Measurement of Digital Influencers’ Influence and sustainability
  7. The role of Digital Influencers in Politics and Political Campaigns
  8. Minority Digital Influencers such as Ethnic Minority, LGBTQ+, Disabled, etc.
  9. Live Streaming of Digital Influencers and Live Interaction between Consumers and Influencers
  10. Ethical Issues of Digital Influencers such as Deinfluencing and Endorsement of Illegitimate Products and
    Organizations
  11. Field data or case studies on Sustainable Digital Influencer marketing our corporate communication
    campaigns

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