Guest editors – Sandra Miranda, Ana Teresa Machado, Tatiana Nunes, Sandra Pereira, Zélia Raposo Santos (School of Communication and Media Studies-IPL; LIACOM) & Sydney Chinchanachokchai (University of Akron).
Recommended Topics
- Digital Influencers as Promoters and Sellers of Global Brands
- Digital Influencers as Activists or Advocates
- Digital Influencers as key Online Opinion Makers
- How Digital Influencers Earn and Lose the Trust of their Followers
- Virtual Influencers and the role of AI in Content Creation
- Measurement of Digital Influencers’ Influence and sustainability
- The role of Digital Influencers in Politics and Political Campaigns
- Minority Digital Influencers such as Ethnic Minority, LGBTQ+, Disabled, etc.
- Live Streaming of Digital Influencers and Live Interaction between Consumers and Influencers
- Ethical Issues of Digital Influencers such as Deinfluencing and Endorsement of Illegitimate Products and
Organizations - Field data or case studies on Sustainable Digital Influencer marketing our corporate communication
campaigns