I had a lot of fun teaching and interacting with a group of talented executives from Brazil as part of LAIOB Global Executive Education program. The class, titled “AI-Powered Advertising: The Future of Global Marketing,” explored some of the most exciting shifts happening in the industry right now.

We dug into the latest AI trends and tools marketers are using to connect with consumers. I also emphasized how cultural differences continue to shape global marketing—and why being mindful when using GenAI to create campaigns is more important than ever.

The session was fun, interactive, and full of great discussions. I also learned about Brazilian consumer behavior and marketing trends in Brazil.

Bonus – I walked away with a pão de queijo recipe, which happens to be my favorite Brazilian treat 🥰(Still trying to perfect it at home…). And this also makes me want to visit Brazil 🇧🇷😊

Muito obrigada (and sorry for my Portuguese accent 😂) to all the participants and the LAIOB team! 🙏