I’m honored to share that I have been named the 2025–2026 Marketing Behavioral Research Fellow at the University of Akron. This recognition is meaningful to me, as it supports and strengthens my ongoing work in cross-cultural consumer behavior, attention, and advertising effectiveness.

Over the years, my research has focused on understanding how culture shapes the way consumers engage with technology and advertising. With this fellowship, I hope to build on that foundation and continue exploring how digital marketing and advertising resonate across different cultures, particularly among senior consumers navigating our rapidly evolving digital world.

As part of this fellowship, I will continue my project, “Aging in the Digital World: A Cross-Cultural Study of Senior Consumers’ Relationship with Digital Technology and Advertising.” This research, in collaboration with faculty in Portugal and Spain, examines how older adults interact with digital technologies and how they are represented in advertising across the United States, Portugal, and Spain.

In 2024, I was honored to receive the Fulbright US Scholar award, which enabled me to begin this exciting cross-cultural work in Portugal. This fellowship now gives me the opportunity to expand the scope and impact of this research further.

I’m especially grateful to the Department of Marketing at the University of Akron for its ongoing support of faculty research. Their commitment to advancing inclusive and globally relevant scholarship has been instrumental in making this work possible.

This fellowship also reaffirms the importance of international collaboration, and I look forward to continuing to work closely with colleagues abroad to develop advertising strategies that are both inclusive and culturally informed.