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About schinchana

Marketing professor.

Students presenting research at ‘Posters in the Rotunda’

The project on fresh fruit and vegetable consumption in children that my co-author and I have been working with students was selected to present a poster at the annual ‘Posters in the Rotunda’ event.

“Eleven UW-Eau Claire students were selected by the Office of Research and Sponsored Programs to present posters at the event. Each school is allowed only six posters, so research projects are chosen from a variety of disciplines with topics that might be of interest to legislators.”

“Posters in the Rotunda is just one of a myriad of venues UW-Eau Claire takes advantage of in order to provide research experiences for their students. The event also allows local leaders to learn about the amazing contributions UW-Eau Claire students are making to our state and society as a whole.”

Source: Work of 11 Blugolds to be displayed at ‘Posters in the Rotunda’

IMC students’ conference call with a client in Asheville, NC

One of my promotion classes this semester is working with a client in Asheville, NC on a promotional campaign to help promoting/introducing their new product line in the US.

This is the first time that we have a distant client and thank to the technology and IT department, the conference call went smoothly. I can’t wait to see the students’ ideas!!

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Sydney

Beta Gamma Sigma Collegiate Chapter Officer Training Seminar

As a new co-advisor to Beta Gamma Sigma, an international business honor society, at the UWEC chapter, I was sent to attend the BGS collegiate training seminar to learn more about Beta Gamma Sigma and how to grow the chapter.

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The seminar started on Thursday evening with a reception and dinner. Then, followed by the whole day of training on Friday. It was very useful for new officers and those who wanted to learn more about BGS. I also met other advisors from other schools and we exchanged ideas and practices that we do at different campuses.

Interview at the Public Access television show “From the Newsroom”

In November 2014, I had an opportunity to appear on the television to discuss consumer holiday shopping behavior together with another UWEC professor, Scott Swanson, and UW-Stout professor, George Duychak. The show was hosted by Henry Lippold who is UW-Eau Claire professor emeritus and was on-air on Public Access Channel 994 during the month of December.

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