Teaching Brazilian Executives About AI in Global Marketing

I had a lot of fun teaching and interacting with a group of talented executives from Brazil as part of LAIOB Global Executive Education program. The class, titled “AI-Powered Advertising: The Future of Global Marketing,” explored some of the most exciting shifts happening in the industry right now.

We dug into the latest AI trends and tools marketers are using to connect with consumers. I also emphasized how cultural differences continue to shape global marketing—and why being mindful when using GenAI to create campaigns is more important than ever.

The session was fun, interactive, and full of great discussions. I also learned about Brazilian consumer behavior and marketing trends in Brazil.

Bonus – I walked away with a pão de queijo recipe, which happens to be my favorite Brazilian treat 🥰(Still trying to perfect it at home…). And this also makes me want to visit Brazil 🇧🇷😊

Muito obrigada (and sorry for my Portuguese accent 😂) to all the participants and the LAIOB team! 🙏

The 2nd year of Study Abroad & Cultural Exchange Program in Thailand

As I reflect on the 2025 Study Abroad Thailand program, I would say this year’s study abroad Thailand program was a huge success! This program was more than just a trip—it was an immersive experience in global citizenship, hands-on learning, and personal transformation.

This year, the students from the University of Akron joined their Thai peers for a unique academic and cultural exchange in Thailand. With sustainability and community-engaged learning as the core themes, the students had an opportunity to work in a cross-cultural team to co-create innovative solutions for a local community enterprise.

This year, we worked with Thon Hong Community Enterprise—a mangosteen farm in Nakhon Si Thammarat whose objective was to increase revenue through offering value-added products and services at the farm. Through lectures, site visits, and cross-cultural teamwork, WU and Akron students developed experiential tourism proposals designed to help the farm attract both local and international visitors. Despite limited time, they delivered creative, thoughtful ideas that will be further implemented by Walailak University students this fall. Seeing our students use their marketing knowledge in a culturally meaningful and socially impactful way was a powerful reminder of the value of applied global education.

Beyond the classroom, the students participated in a wide range of cultural and sustainable activities—from learning traditional tie-dye techniques and cooking Thai dishes, to kayaking in Klong Khood (one of the low-carbon tourism activities in Krabi). These shared moments fostered an authentic sense of connection and friendship between our American and Thai students—many of whom had never traveled abroad or interact with international peers before.

As a faculty member and program director, what stood out most to me was the growth I saw in our students. They became more confident, more culturally aware, and more adaptable. They learned to navigate ambiguity, embrace different perspectives, and reflect critically on their own experiences. These are the types of learning outcomes that cannot be replicated in a traditional classroom.

I am deeply grateful for this unique collaboration opportunity with Walailak University, which makes this study abroad experience different from other programs. Their dedication made this program not only possible but truly meaningful. I am also thankful for the students who embarked on this journey with open minds, for Professor Steve Ash, who agreed to come along as the 2nd instructor to help me during the trip, and for the deep and lasting connections that were formed across cultures.

Read the UA featured story about the study abroad Thailand trip HERE.

Zips & Stitches – New craft group at the University of Akron

Recently, I found myself searching for a way to connect with others on campus. I learned to crochet when I was 9 as part of the home economics class. Then, I picked up a few more hobbies along the way, including baking, ultra running, and triathlon. In 2020, when I was stuck at home like the rest of the world, I found that I had no indoor activities, so I decided to teach myself to knit as a way to stay away from the phone and practice mindfulness. As someone who finds joy and mindfulness in creating things by hand, I was looking for a space where fellow crafters could gather, share their passion, and connect outside of work. When I couldn’t find one, I decided to create it.

That’s how Zips & Stitches was born.

Zips & Stitches is a craft group for faculty and staff at UA who enjoy knitting, crocheting, embroidery, sewing, and all things craft-related. What began as a simple idea to meet a few fellow crafters has turned into a community of 17 active members and continue to grow!

We meet every 1st and 3rd Wednesday of the month at noon in the EXL Center (Bierce Library). It’s an informal, come-as-you-are space where people can bring their latest projects, ask for tips, or just enjoy some quiet time with like-minded Zips. Whether you’re a lifelong crafter or just curious about starting, everyone is welcome.

In a time when building community and supporting mental well-being is more important than ever, Zips & Stitches offers a place for connection, creativity, and calm.

If you’re a UA faculty or staff member looking for a midweek creative break, come join us. Bring your yarn, thread, or work-in-progress, and let’s stitch together a stronger community.

I received the Dr. Doug Impact Award :)

I’m honored to have received this year’s Dr. Doug Impact Award from the Department of Marketing at the University of Akron. This award recognizes faculty who have made a positive impact on students, and I’m grateful to be selected.

The award is named after Dr. Doug Hausknecht (Emeritus Professor of Marketing), who spent many years teaching and mentoring students at UA before his retirement. His dedication to students left a lasting mark on the department, and it’s meaningful to be recognized in connection to that legacy.

Working with students has always been one of the most rewarding parts of my job. I appreciate the opportunity to support their learning, growth, and goals — both in and out of the classroom.

Thanks to my colleagues and students for the support and for making this work so fulfilling 🙂

My student mentorship story was featured in the University of Akron #MentorZip campaign

Mentorship has always been at the heart of my work as an educator and researcher, but every now and then, students come along who reaffirm why this work is so meaningful. Anisha Gurung is one of those students.

When Anisha first arrived at The University of Akron, she faced many of the challenges common to first-generation students—navigating academia, finding a sense of belonging, and overcoming self-doubt. It was clear to me that she needed the right guidance and support to bring her potential to light.

Through our mentorship, I had the privilege of witnessing Anisha’s growth firsthand. We worked together on research exploring healthy consumption and well-being among refugee consumers, a topic deeply connected to her own background and experiences as a Nepalese refugee. She not only engaged in rigorous academic inquiry but also co-presented our research at the Society for Marketing Advances (SMA) conference in Tampa. Attending an academic conference gave Anisha the confidence that she, too, could do hard things. From almost-quitting-higher-ed to on-track-to-graduate, she has come quite far 🙂

But mentorship is more than academic collaboration—it’s about instilling confidence, fostering resilience, and opening doors. Through tough love mixed with supportive encouragement, Anisha learned to step outside her comfort zone, develop her voice, and embrace various opportunities.

Anisha’s story is a testament to the power of mentorship in higher education. It reaffirms my belief that when we invest in students—not just in their academic success but in their personal and professional growth—we create ripple effects that extend far beyond the classroom. As an educator, my greatest fulfillment comes from seeing students like Anisha find their voices, pursue their passions, and go on to inspire others.

I taught her the concept of paying forward. I need nothing in return from this mentorship and from her. However, I encourage her to inspire others, especially from her own community. I have no doubt that she will continue to make a meaningful impact in every space she enters. And for me, this experience reinforces why mentorship isn’t just part of my job—it’s my purpose.

Link to the article: https://www.uakron.edu/im/news/from-first-gen-student-to-mentor-how-anisha-gurung-found-her-voice-and-purpose-at-ua