Honored to Join Delta Sigma Pi as an Honorary Member

I’m excited to share that I have been invited and initiated as an Honorary Member of Delta Sigma Pi (DSP) – Theta Kappa Chapter!

This recognition is deeply meaningful, especially because the invitation comes directly from the students of the Theta Kappa Chapter. Students have the most authentic perspective on our teaching, values, and overall impact in the classroom and on campus. Receiving this kind of affirmation is one of the highest compliments a professor can receive. It serves as a direct measure of my efforts to support and guide them.

My role as a professor extends beyond just lecturing. It’s about supporting students as they transition from academia to professional life. Its mission to develop the professional and personal skills of future business leaders aligns with my core teaching philosophy. I’m passionate about helping students build the skills and confidence they need to succeed in their careers.

I’m truly grateful for this recognition and look forward to cheering on this amazing group of students as they continue to grow and achieve great things.

Honored to Be Named the 2025–2026 Marketing Behavioral Research Fellow

I’m honored to share that I have been named the 2025–2026 Marketing Behavioral Research Fellow at the University of Akron. This recognition is meaningful to me, as it supports and strengthens my ongoing work in cross-cultural consumer behavior, attention, and advertising effectiveness.

Over the years, my research has focused on understanding how culture shapes the way consumers engage with technology and advertising. With this fellowship, I hope to build on that foundation and continue exploring how digital marketing and advertising resonate across different cultures, particularly among senior consumers navigating our rapidly evolving digital world.

As part of this fellowship, I will continue my project, “Aging in the Digital World: A Cross-Cultural Study of Senior Consumers’ Relationship with Digital Technology and Advertising.” This research, in collaboration with faculty in Portugal and Spain, examines how older adults interact with digital technologies and how they are represented in advertising across the United States, Portugal, and Spain.

In 2024, I was honored to receive the Fulbright US Scholar award, which enabled me to begin this exciting cross-cultural work in Portugal. This fellowship now gives me the opportunity to expand the scope and impact of this research further.

I’m especially grateful to the Department of Marketing at the University of Akron for its ongoing support of faculty research. Their commitment to advancing inclusive and globally relevant scholarship has been instrumental in making this work possible.

This fellowship also reaffirms the importance of international collaboration, and I look forward to continuing to work closely with colleagues abroad to develop advertising strategies that are both inclusive and culturally informed.

Teaching Brazilian Executives About AI in Global Marketing

I had a lot of fun teaching and interacting with a group of talented executives from Brazil as part of LAIOB Global Executive Education program. The class, titled “AI-Powered Advertising: The Future of Global Marketing,” explored some of the most exciting shifts happening in the industry right now.

We dug into the latest AI trends and tools marketers are using to connect with consumers. I also emphasized how cultural differences continue to shape global marketing—and why being mindful when using GenAI to create campaigns is more important than ever.

The session was fun, interactive, and full of great discussions. I also learned about Brazilian consumer behavior and marketing trends in Brazil.

Bonus – I walked away with a pão de queijo recipe, which happens to be my favorite Brazilian treat 🥰(Still trying to perfect it at home…). And this also makes me want to visit Brazil 🇧🇷😊

Muito obrigada (and sorry for my Portuguese accent 😂) to all the participants and the LAIOB team! 🙏

The 2nd year of Study Abroad & Cultural Exchange Program in Thailand

As I reflect on the 2025 Study Abroad Thailand program, I would say this year’s study abroad Thailand program was a huge success! This program was more than just a trip—it was an immersive experience in global citizenship, hands-on learning, and personal transformation.

This year, the students from the University of Akron joined their Thai peers for a unique academic and cultural exchange in Thailand. With sustainability and community-engaged learning as the core themes, the students had an opportunity to work in a cross-cultural team to co-create innovative solutions for a local community enterprise.

This year, we worked with Thon Hong Community Enterprise—a mangosteen farm in Nakhon Si Thammarat whose objective was to increase revenue through offering value-added products and services at the farm. Through lectures, site visits, and cross-cultural teamwork, WU and Akron students developed experiential tourism proposals designed to help the farm attract both local and international visitors. Despite limited time, they delivered creative, thoughtful ideas that will be further implemented by Walailak University students this fall. Seeing our students use their marketing knowledge in a culturally meaningful and socially impactful way was a powerful reminder of the value of applied global education.

Beyond the classroom, the students participated in a wide range of cultural and sustainable activities—from learning traditional tie-dye techniques and cooking Thai dishes, to kayaking in Klong Khood (one of the low-carbon tourism activities in Krabi). These shared moments fostered an authentic sense of connection and friendship between our American and Thai students—many of whom had never traveled abroad or interact with international peers before.

As a faculty member and program director, what stood out most to me was the growth I saw in our students. They became more confident, more culturally aware, and more adaptable. They learned to navigate ambiguity, embrace different perspectives, and reflect critically on their own experiences. These are the types of learning outcomes that cannot be replicated in a traditional classroom.

I am deeply grateful for this unique collaboration opportunity with Walailak University, which makes this study abroad experience different from other programs. Their dedication made this program not only possible but truly meaningful. I am also thankful for the students who embarked on this journey with open minds, for Professor Steve Ash, who agreed to come along as the 2nd instructor to help me during the trip, and for the deep and lasting connections that were formed across cultures.

Zips & Stitches – New craft group at the University of Akron

Recently, I found myself searching for a way to connect with others on campus. I learned to crochet when I was 9 as part of the home economics class. Then, I picked up a few more hobbies along the way, including baking, ultra running, and triathlon. In 2020, when I was stuck at home like the rest of the world, I found that I had no indoor activities, so I decided to teach myself to knit as a way to stay away from the phone and practice mindfulness. As someone who finds joy and mindfulness in creating things by hand, I was looking for a space where fellow crafters could gather, share their passion, and connect outside of work. When I couldn’t find one, I decided to create it.

That’s how Zips & Stitches was born.

Zips & Stitches is a craft group for faculty and staff at UA who enjoy knitting, crocheting, embroidery, sewing, and all things craft-related. What began as a simple idea to meet a few fellow crafters has turned into a community of 17 active members and continue to grow!

We meet every 1st and 3rd Wednesday of the month at noon in the EXL Center (Bierce Library). It’s an informal, come-as-you-are space where people can bring their latest projects, ask for tips, or just enjoy some quiet time with like-minded Zips. Whether you’re a lifelong crafter or just curious about starting, everyone is welcome.

In a time when building community and supporting mental well-being is more important than ever, Zips & Stitches offers a place for connection, creativity, and calm.

If you’re a UA faculty or staff member looking for a midweek creative break, come join us. Bring your yarn, thread, or work-in-progress, and let’s stitch together a stronger community.