I had an opportunity to share my Fulbright experience at the Fulbright Portugal Forum 2024. The Fulbright opportunity to conduct cross-cultural research on young consumer’s engagement in influencer marketing, to teach at Escola Superior de Comunicação Social , and to learn about Portuguese food, history, and culture is one of the highlights of my academic career. Thank you The Fulbright Program and Fulbright Portugal for this wonderful experience, which I will surely share with other scholars and students when I go back to the US.

It was an honor to be invited by the Fulbright Portugal Commission to meet with the Assistant Secretary of State for the Bureau of Educational and Cultural Affairs (ECA) U.S. Department of State Lee Satterfield (left) when she visited Portugal and witness the signing of the MOU establishing a partnership between the Fulbright Commission and the AIR Centre – Atlantic International Research Centre. Marie Blanchard, Public Diplomacy Officer at the US embassy in Portugal (right) represented the US in the MOU signing. I also had an opportunity to discuss my cross-cultural research with them.

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