Interview with the Akron Beacon Journal about my research on romantic gift giving

Last week, I gave an interview with the Akron Beacon Journal about my research findings on cross-cultural romantic gift giving (in collaboration with Prof. Theeranuch Pusaksrikit). We found that Western consumers prefer experiential gifts from their romantic partner, whereas Eastern consumers prefer material gifts. This research will appear in a chapter in an upcoming book called “Gift, Romance, and Consumer Culture”.

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Click here to read the article.

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