Short video explaining the importance of cultures in marketing strategy for high school students

The University of Akron asked professors to create a short video for high school students explaining various topics that we teach or do research in.

Due to my research interest in cross-cultural consumer behavior, I chose to create a video on the importance of different cultures around the world and how they affect company’s marketing strategies. The idea was to keep it short, simple, and easy for lay people to understand.

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