Book Launch | Influencing Across Cultures

After a long wait, the e-book that I co-edited has finally been published. There will be a book launch event in Lisbon next week 🙂

On October 19th, at 6:30 PM, the Baldaya Palace hosted the launch of the book Influencing Across Cultures – The Role of Digital Influencers in Multicultural Communication , from the Caminhos do Conhecimento Collection of the Polytechnic University of Lisbon (UPL).

Coordinated by Sandra Miranda , Ana Teresa Machado , Zélia Raposo Santos , Sydney Chinchanachokchai , and Sandra Pereira , the work brings together researchers from different countries and disciplinary areas to reflect on the role of digital influencers, both human and virtual, in multicultural communication.

Article: https://www.escs.upl.pt/editoriais/livro-sobre-influenciadores-digitais-e-comunicacao-multicultural-apresentado-no-palacio