Students from previous IMC classes presented their work at the University of Akron Interdisciplinary Symposium (UA-IS), which is a student research day on campus. At this event, my former and current students presented the campaigns they did in IMC classes for the client – RunningDog and We Care Tees.

Bornstine, S., Santagata, M., Shildt, M., & Shultz, P. (2019) “Marketing for Mutts: Students Market for Non-Profit.”

They won the first-place award in the College of Business posters category.

Lowe, M. (2019) “We Care Tees: Out with the Old and In with the New.”

This semester the students in my IMC class had the privilege to work with RunningDog on promotional campaigns to promote and raise awareness about the organization in the community.

RuningDog is a non-profit organization based in Summit County Ohio. They are a group of runners who volunteer time to take the rescue dogs on much needed runs. The primary goals are to give the dogs an outlet for their energy, alleviate the stress of kennel life and gain exposure to adoptable dogs via social media.

The organization is always looking for volunteers who love dogs to help exercise shelter dogs.

Facebook page: https://www.facebook.com/runningdogakron/
Website: http://runningdogrunners.com/

Last week, I gave an interview with the Akron Beacon Journal about my research findings on cross-cultural romantic gift giving (in collaboration with Prof. Theeranuch Pusaksrikit). We found that Western consumers prefer experiential gifts from their romantic partner, whereas Eastern consumers prefer material gifts. This research will appear in a chapter in an upcoming book called “Gift, Romance, and Consumer Culture”.

Click here to read the article.

One of many topics in consumer behavior that I am always interested in is superstitious beliefs. However, there are not many papers in consumer research addressing the impact of superstition on consumer’s choice and judgment. This year we published a paper on how superstitious beliefs affect risk-taking behavior among Thai consumers. We were also mentioned in Sage blog post.

Click HERE to read the full blog.

Took pictures with my students in Marketing Management (2 sections) on the last day of class. Traditional Groupfie!