Last week, I gave an interview with the Akron Beacon Journal about my research findings on cross-cultural romantic gift giving (in collaboration with Prof. Theeranuch Pusaksrikit). We found that Western consumers prefer experiential gifts from their romantic partner, whereas Eastern consumers prefer material gifts. This research will appear in a chapter in an upcoming book called “Gift, Romance, and Consumer Culture”.

Click here to read the article.

One of many topics in consumer behavior that I am always interested in is superstitious beliefs. However, there are not many papers in consumer research addressing the impact of superstition on consumer’s choice and judgment. This year we published a paper on how superstitious beliefs affect risk-taking behavior among Thai consumers. We were also mentioned in Sage blog post.

Click HERE to read the full blog.

Took pictures with my students in Marketing Management (2 sections) on the last day of class. Traditional Groupfie!

Provost’s Honors Symposium is an event on the last day of CERCA (student research week at UWEC). This year I nominated two presentations to the symposium and my students presented on Friday. I also had two other presentations that I was listed as a co-mentor, which the students presented in another room at the same time! I wish I could attend all presentations but unfortunately they all took place simultaneously.

This is the picture that I took with my students after they were done before we went to the symposium reception (of course, they provided some food!).

Reception

With Eric Jamelske, co-author on the fruit and vegetable project.

The project that I co-supervise with Dr. Eric Jamelske on fresh fruit and vegetable program was selected to present at the 13th Annual Posters in the Rotunda. This is the video of students’ interview with WisEye.