Category Archives: Uncategorized

I talked about my Fulbright experience at the Fulbright Portugal Forum 2024

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I had an opportunity to share my Fulbright experience at the Fulbright Portugal Forum 2024. The Fulbright opportunity to conduct cross-cultural research on young consumer’s engagement in influencer marketing, to teach at Escola Superior de Comunicação Social , and to learn about Portuguese food, history, and culture is one of the highlights of my academic career. Thank you The Fulbright Program and Fulbright Portugal for this wonderful experience, which I will surely share with other scholars and students when I go back to the US.

Meeting the Assistant Secretary of State – Lee Satterfield

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It was an honor to be invited by the Fulbright Portugal Commission to meet with the Assistant Secretary of State for the Bureau of Educational and Cultural Affairs (ECA) U.S. Department of State Lee Satterfield (left) when she visited Portugal and witness the signing of the MOU establishing a partnership between the Fulbright Commission and the AIR Centre – Atlantic International Research Centre. Marie Blanchard, Public Diplomacy Officer at the US embassy in Portugal (right) represented the US in the MOU signing. I also had an opportunity to discuss my cross-cultural research with them.

#FulbrightScholar #Fulbrightlife #FulbrightPortugal #Fulbrighter

Fulbright scholar in Portugal

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Two days after I arrived in Lisbon, I had the first meeting with Otília Macedo Reis and Dora Reis Arenga at the Fulbright Portugal office. Thank you for coordinating everything for all Portuguese and American Fulbright scholars and for the information that has made my transition to Lisbon easier. I am looking forward to participating in future Fulbright events in Portugal. #fulbright #fulbrighter #Fulbrightportugal #culturalambassador

They also recommended that I attend a “football” game while in Lisbon. We found tickets to a Benfica game on that Sunday. The European football culture is so much different from the American football culture and I love both of them!

Research talk and teaching at the University of Danang

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During my trip to Vietnam, I also had an opportunity to visit University of Economics – The University of Danang. I delivered a research presentation on my main research areas of attention and cross-cultural marketing. The faculty from the International Business and Marketing departments Anh Truong attended the presentation and we had a great conversation regarding this area of research, especially in cross-cultural research.

In the afternoon, I gave a teaching presentation about the current trends in digital marketing to more than 100 marketing students (2nd and 3rd year), which was very well received. The students were eager to learn and asked a lot of questions about new trends in the US. It was a fun, engaging session.

I would like to thank the University of Danang faculty and students for a warm welcome and interest in my research and teaching topics. This was the first time I visited Vietnam and everything went very smoothly. I hope to be back soon and am looking forward to future collaborations with the University of Danang. #research #teaching #digitalmarketing #crosscultural

Visit to Hue University of Economics

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Last week I had an opportunity to visit University of Economics-Hue University in Vietnam. I gave a research presentation to the marketing faculty where I discussed my community engagement research on healthy consumption among vulnerable populations and my experience working with various community partners including my most recent partner – Haymaker Farmers Market.

I also gave a teaching presentation on the Critical Trends and Issues in Integrated Marketing Communications to more than 300 students, which was very well received. The students were very engaged and interested in new trends in marketing and social media. It was the biggest class size I have taught to date 😊

Thank you, Hue University of Economics faculty and students and ANH TRAN for a very warm welcome and hospitality. I am looking forward to future collaborations on research and teaching/programs between College of Business – The University of Akron and Hue University of Economics 😊
#research#teaching#internationalcollaboration