My student mentorship story was featured in the University of Akron #MentorZip campaign

Mentorship has always been at the heart of my work as an educator and researcher, but every now and then, students come along who reaffirm why this work is so meaningful. Anisha Gurung is one of those students.

When Anisha first arrived at The University of Akron, she faced many of the challenges common to first-generation students—navigating academia, finding a sense of belonging, and overcoming self-doubt. It was clear to me that she needed the right guidance and support to bring her potential to light.

Through our mentorship, I had the privilege of witnessing Anisha’s growth firsthand. We worked together on research exploring healthy consumption and well-being among refugee consumers, a topic deeply connected to her own background and experiences as a Nepalese refugee. She not only engaged in rigorous academic inquiry but also co-presented our research at the Society for Marketing Advances (SMA) conference in Tampa. Attending an academic conference gave Anisha the confidence that she, too, could do hard things. From almost-quitting-higher-ed to on-track-to-graduate, she has come quite far 🙂

But mentorship is more than academic collaboration—it’s about instilling confidence, fostering resilience, and opening doors. Through tough love mixed with supportive encouragement, Anisha learned to step outside her comfort zone, develop her voice, and embrace various opportunities.

Anisha’s story is a testament to the power of mentorship in higher education. It reaffirms my belief that when we invest in students—not just in their academic success but in their personal and professional growth—we create ripple effects that extend far beyond the classroom. As an educator, my greatest fulfillment comes from seeing students like Anisha find their voices, pursue their passions, and go on to inspire others.

I taught her the concept of paying forward. I need nothing in return from this mentorship and from her. However, I encourage her to inspire others, especially from her own community. I have no doubt that she will continue to make a meaningful impact in every space she enters. And for me, this experience reinforces why mentorship isn’t just part of my job—it’s my purpose.

Link to the article: https://www.uakron.edu/im/news/from-first-gen-student-to-mentor-how-anisha-gurung-found-her-voice-and-purpose-at-ua

Study abroad Thailand Summer 2025

I’m thrilled to announce the return of our Study Abroad Thailand Program in Summer 2025! After the incredible success of the first trip, I couldn’t be more excited to offer students another chance to explore Thailand’s vibrant culture, rich history, and unique business landscape.

The feedback from our former participants has been overwhelmingly positive, with many expressing how the experience profoundly impacted their personal and academic growth. I’ve also taken valuable lessons from last year’s program and am committed to making next year’s trip even better! From revised activities to deeper cultural and interpersonal connections with the locals, I plan to take this program to the next level.

Stay tuned for more updates on the next chapter of our Thailand adventure. It’s going to be an unforgettable experience 🙂

Last class at the Escola Superior de Comunicação Social (ESCS)

I wrapped up the semester at Escola Superior de Comunicação Social this week. The students gave final presentations on different trends and topics in Integrated Communications. I learned a lot about Portuguese media trends and culture from the students’ presentations. We ended the semester with an international potluck where all of us brought food from our countries to share. It was an incredible experience to be able to teach in another country and culture that I have never taught before. Thank you Fulbright Portugal and The Fulbright Program for this amazing opportunity to live and work in Portugal hashtag#fulbright hashtag#Fulbrighter hashtag#fulbrightportugal

Call for papers – Ebook on Influencing Across Cultures: The Role of Digital Influencers in Multicultural Communication

Guest editors – Sandra Miranda, Ana Teresa Machado, Tatiana Nunes, Sandra Pereira, Zélia Raposo Santos (School of Communication and Media Studies-IPL; LIACOM) & Sydney Chinchanachokchai (University of Akron).

Recommended Topics

  1. Digital Influencers as Promoters and Sellers of Global Brands
  2. Digital Influencers as Activists or Advocates
  3. Digital Influencers as key Online Opinion Makers
  4. How Digital Influencers Earn and Lose the Trust of their Followers
  5. Virtual Influencers and the role of AI in Content Creation
  6. Measurement of Digital Influencers’ Influence and sustainability
  7. The role of Digital Influencers in Politics and Political Campaigns
  8. Minority Digital Influencers such as Ethnic Minority, LGBTQ+, Disabled, etc.
  9. Live Streaming of Digital Influencers and Live Interaction between Consumers and Influencers
  10. Ethical Issues of Digital Influencers such as Deinfluencing and Endorsement of Illegitimate Products and
    Organizations
  11. Field data or case studies on Sustainable Digital Influencer marketing our corporate communication
    campaigns