Tag Archives: Fulbright scholar

I talked about my Fulbright experience at the Fulbright Portugal Forum 2024

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I had an opportunity to share my Fulbright experience at the Fulbright Portugal Forum 2024. The Fulbright opportunity to conduct cross-cultural research on young consumer’s engagement in influencer marketing, to teach at Escola Superior de Comunicação Social , and to learn about Portuguese food, history, and culture is one of the highlights of my academic career. Thank you The Fulbright Program and Fulbright Portugal for this wonderful experience, which I will surely share with other scholars and students when I go back to the US.

Meeting the Assistant Secretary of State – Lee Satterfield

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It was an honor to be invited by the Fulbright Portugal Commission to meet with the Assistant Secretary of State for the Bureau of Educational and Cultural Affairs (ECA) U.S. Department of State Lee Satterfield (left) when she visited Portugal and witness the signing of the MOU establishing a partnership between the Fulbright Commission and the AIR Centre – Atlantic International Research Centre. Marie Blanchard, Public Diplomacy Officer at the US embassy in Portugal (right) represented the US in the MOU signing. I also had an opportunity to discuss my cross-cultural research with them.

#FulbrightScholar #Fulbrightlife #FulbrightPortugal #Fulbrighter

I received the 2023-2024 Fulbright U.S. Scholar Program award

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I am honored to receive a 2023-2024 Fulbright U.S. Scholar Program award from the U.S. Department of State and the Fulbright Foreign Scholarship Board. As a participant in the Fulbright Program, I will conduct cross-cultural research focused on social media influencer (SMI) marketing and teach thematic seminars on advertising and marketing at Escola Superior de Comunicação Social of Instituto Politécnico de Lisboa.

The Fulbright US Scholar Program is a prestigious award that gives opportunities to US scholars to conduct research, teach, and expand their professional network in foreign countries. I will spend 4 months in Lisbon, Portugal studying Portuguese consumer reactions to SMIs as product endorsers and comparing them to their consumer counterparts in the United States.

This research will add to my research stream on cross-cultural consumer behaviors and will extend the body of research in SMI marketing to study Portuguese consumers.

Read the Fulbright award announcement from the University of Akron at this link