I am honored to receive a 2023-2024 Fulbright U.S. Scholar Program award from the U.S. Department of State and the Fulbright Foreign Scholarship Board. As a participant in the Fulbright Program, I will conduct cross-cultural research focused on social media influencer (SMI) marketing and teach thematic seminars on advertising and marketing at Escola Superior de Comunicação Social of Instituto Politécnico de Lisboa.
The Fulbright US Scholar Program is a prestigious award that gives opportunities to US scholars to conduct research, teach, and expand their professional network in foreign countries. I will spend 4 months in Lisbon, Portugal studying Portuguese consumer reactions to SMIs as product endorsers and comparing them to their consumer counterparts in the United States.
This research will add to my research stream on cross-cultural consumer behaviors and will extend the body of research in SMI marketing to study Portuguese consumers.
Read the Fulbright award announcement from the University of Akron at this link