This semester the IMC (Integrated Marketing Communications) students are working with the Cummings Center for the History of Psychology (CCHP) at the University of Akron to create a promotional campaign for them. The client gave them a tour of the museum, the Institute for Human Science and Culture, and the Archives on Wednesday. It was fascinating to see that we have the national museum of psychology here in Akron.
I am excited to see what promotional plan the students will come up with to promote the CCHP.