Students won the best undergraduate research paper award

This year, under my and Jim McKelvey’s supervision, College of Business students (Tabitha Meers and Elias Lignos) won the Best Undergraduate Research Paper Award at the Marketing Management Association. Their project was about examining disparaging humor in advertising. The students used biometric and self-reported measures in their research. The conference was virtual this year but the students did a good job presenting and discussing the results from their research at the conference.

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