The return of an in-person conference – Marketing Management Association

My colleague (Jim McKelvey and Cynthia Tomasch) and I attended the in-person Marketing Management Association conference in St Louis, MO from March 10 to 11. We presented a paper (marketing education) on the perception of student internship. It was nice to attend a conference in person again after 2 years of being virtual. We received good feedback and some new ideas for this project. It was Cynthia’s first academic conference and she said she learned a lot.

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