Guest editors – Sandra Miranda, Ana Teresa Machado, Tatiana Nunes, Sandra Pereira, Zélia Raposo Santos (School of Communication and Media Studies-IPL; LIACOM) & Sydney Chinchanachokchai (University of Akron).

Recommended Topics

1. Digital Influencers as Promoters and Sellers of Global Brands
2. Digital Influencers as Activists or Advocates
3. Digital Influencers as key Online Opinion Makers
4. How Digital Influencers Earn and Lose the Trust of their Followers
5. Virtual Influencers and the role of AI in Content Creation
6. Measurement of Digital Influencers’ Influence and sustainability
7. The role of Digital Influencers in Politics and Political Campaigns
8. Minority Digital Influencers such as Ethnic Minority, LGBTQ+, Disabled, etc.
9. Live Streaming of Digital Influencers and Live Interaction between Consumers and Influencers
10. Ethical Issues of Digital Influencers such as Deinfluencing and Endorsement of Illegitimate Products and
    Organizations
11. Field data or case studies on Sustainable Digital Influencer marketing our corporate communication
    campaigns

Last week I gave a research talk at the Escola Superior de Comunicação Social Master Class to the ESCS faculty. In addition to the research stream on attention and multitasking, I discussed my cross-cultural research and the most recent findings from the study abroad research on cultural intelligence. I also mentioned the student’s award-winning research project conducted in the biometric lab at The University of Akron College of Business – The University of Akron and how we teach the students to use the technology in the marketing research class.

#research hashtag#Fulbright hashtag#Fulbrighter hashtag#Fulbrightscholar hashtag#FulbrightPortugal

Two days after I arrived in Lisbon, I had the first meeting with Otília Macedo Reis and Dora Reis Arenga at the Fulbright Portugal office. Thank you for coordinating everything for all Portuguese and American Fulbright scholars and for the information that has made my transition to Lisbon easier. I am looking forward to participating in future Fulbright events in Portugal. #fulbright #fulbrighter #Fulbrightportugal #culturalambassador

They also recommended that I attend a “football” game while in Lisbon. We found tickets to a Benfica game on that Sunday. The European football culture is so much different from the American football culture and I love both of them!