Tag Archives: research

Research talk and teaching at the University of Danang

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During my trip to Vietnam, I also had an opportunity to visit University of Economics – The University of Danang. I delivered a research presentation on my main research areas of attention and cross-cultural marketing. The faculty from the International Business and Marketing departments Anh Truong attended the presentation and we had a great conversation regarding this area of research, especially in cross-cultural research.

In the afternoon, I gave a teaching presentation about the current trends in digital marketing to more than 100 marketing students (2nd and 3rd year), which was very well received. The students were eager to learn and asked a lot of questions about new trends in the US. It was a fun, engaging session.

I would like to thank the University of Danang faculty and students for a warm welcome and interest in my research and teaching topics. This was the first time I visited Vietnam and everything went very smoothly. I hope to be back soon and am looking forward to future collaborations with the University of Danang. #research #teaching #digitalmarketing #crosscultural

Excellence in Community-Engaged Teaching Award & Akron Community Engaged Scholar

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I ended my 2022-2023 academic year with the Excellence in Community-Engaged Teaching Award awarded by the University of Akron EX[L] Center for Community Engaged Learning. I would like to thank Andrew Rome from Haymaker Farmers’ Market (HFM) for being an excellent community partner in my class and research projects.

In 2020, my Integrated Marketing Communications class worked with HFM on marketing plans to promote the food incentive program at the farmers’ market to low-income populations. A year later I supervised an Honors students’ research project that examined how the COVID-19 pandemic affected fruits and vegetables consumption among low-income populations. I have also engaged in another research project about a farmers’ market program (Power of Produce) that incentivizes kids to try fruits and vegetables at the market. The collaboration has been very pleasant and I am very fortunate to be able to form such partnership with HFM.

In addition to the teaching award, this year I am also in an inaugural cohort of Akron Community Engaged Scholar (ACES). ACES program is a way for the EX[L] center for community-engaged learning to formally affiliate with full- and part-time faculty/staff who demonstrate a commitment to public impact y connecting campus and community through their teaching, scholarship, and/or significant service. The ACE scholars have a 3-year term.So my appointment will be from 2023 to 2026.

I received the 2023-2024 Fulbright U.S. Scholar Program award

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I am honored to receive a 2023-2024 Fulbright U.S. Scholar Program award from the U.S. Department of State and the Fulbright Foreign Scholarship Board. As a participant in the Fulbright Program, I will conduct cross-cultural research focused on social media influencer (SMI) marketing and teach thematic seminars on advertising and marketing at Escola Superior de Comunicação Social of Instituto Politécnico de Lisboa.

The Fulbright US Scholar Program is a prestigious award that gives opportunities to US scholars to conduct research, teach, and expand their professional network in foreign countries. I will spend 4 months in Lisbon, Portugal studying Portuguese consumer reactions to SMIs as product endorsers and comparing them to their consumer counterparts in the United States.

This research will add to my research stream on cross-cultural consumer behaviors and will extend the body of research in SMI marketing to study Portuguese consumers.

Read the Fulbright award announcement from the University of Akron at this link

Giving a research talk at Walailak University

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This summer I was invited by Walailak University to give a talk about research and research productivity. We had a discussion about research and how one can manage research projects and get the projects published in international, high-quality journals.

I’m looking forward to future collaborations with Walailak University School of Management on research and student experience.