I received the 2023-2024 Fulbright U.S. Scholar Program award

Posted on March 24, 2023 by schinchana

I am honored to receive a 2023-2024 Fulbright U.S. Scholar Program award from the U.S. Department of State and the Fulbright Foreign Scholarship Board. As a participant in the Fulbright Program, I will conduct cross-cultural research focused on social media influencer (SMI) marketing and teach thematic seminars on advertising and marketing at Escola Superior de Comunicação Social of Instituto Politécnico de Lisboa.

The Fulbright US Scholar Program is a prestigious award that gives opportunities to US scholars to conduct research, teach, and expand their professional network in foreign countries. I will spend 4 months in Lisbon, Portugal studying Portuguese consumer reactions to SMIs as product endorsers and comparing them to their consumer counterparts in the United States.

This research will add to my research stream on cross-cultural consumer behaviors and will extend the body of research in SMI marketing to study Portuguese consumers.

Read the Fulbright award announcement from the University of Akron at this link

Study Abroad Thailand 2023

Posted on October 28, 2022 by schinchana

This project had been on my mind for a couple of years. Originally, I wanted to start this trip before the pandemic but then the pandemic hit the world and this trip was put on hold. Now that we are free (and somewhat safe) to travel again, I am leading the study abroad trip to Thailand in May 2023. In collaboration with Walailak University, the students will learn about sustainable tourism business and cultural experience in Thailand. They will also work with local enterprises to help them with their business plan. I hope this will be a great experience for UA students.

Giving a research talk at Walailak University

Posted on July 22, 2022 by schinchana

This summer I was invited by Walailak University to give a talk about research and research productivity. We had a discussion about research and how one can manage research projects and get the projects published in international, high-quality journals.

I’m looking forward to future collaborations with Walailak University School of Management on research and student experience.

Dean’s Research Excellence Award

Posted on May 25, 2022 by schinchana

I concluded the 2021-2022 academic year with the Dean’s Research Excellence Award. This award is given to a faculty member to recognize their research productivity (both quality and quantity) in the past 2 years. I’m very honored to receive this award.

The Buchtelite article interview for Women’s History Month

Posted on April 26, 2022 by schinchana

Click HERE to read the full article.

Sydney Chinchanachokchai, Ph.D.

Marketing Professor, Fulbright Scholar, Consumer Attention & Cross-Cultural Researcher

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