This semester the IMC (Integrated Marketing Communications) students are working with the Cummings Center for the History of Psychology (CCHP) at the University of Akron to create a promotional campaign for them. The client gave them a tour of the museum, the Institute for Human Science and Culture, and the Archives on Wednesday. It was fascinating to see that we have the national museum of psychology here in Akron.

I am excited to see what promotional plan the students will come up with to promote the CCHP.

On October 1, 2019, I attended the Adapted Digital Media Summit organized by JMC brands. The conference, which is about digital and social media marketing, took place in Cleveland, OH. This was the first year of the conference. The organizer, JMC Brands, did a good job inviting speakers who are successful social media strategists, digital marketers, entrepreneurs, etc from around the country to share their experience as well as talk about digital and social media marketing.

They also invited people from Cleveland sports teams (the Cavs and the Browns) to talk about their digital marketing strategies to keep customers and fans engaged in the team and the players.

It was a great opportunity for us in academia to attend the professional conference in order to update our knowledge on what is going on in the real world. We learned a lot from the speakers and can share those experiences/stories with our students. Thank you, JMC Brands, for inviting us to attend the conference. We hope to go back next year.

Sydney

I presented the research paper on ad blocker that I co-author with my colleagues at the University of Akron (Federico de Gregorio and Alexa Fox) at the first Ohio Marketing Academic Colloquium (OMAC) hosted by Kent State University.

Students from previous IMC classes presented their work at the University of Akron Interdisciplinary Symposium (UA-IS), which is a student research day on campus. At this event, my former and current students presented the campaigns they did in IMC classes for the client – RunningDog and We Care Tees.

Bornstine, S., Santagata, M., Shildt, M., & Shultz, P. (2019) “Marketing for Mutts: Students Market for Non-Profit.”

They won the first-place award in the College of Business posters category.

Lowe, M. (2019) “We Care Tees: Out with the Old and In with the New.”

This semester the students in my IMC class had the privilege to work with RunningDog on promotional campaigns to promote and raise awareness about the organization in the community.

RuningDog is a non-profit organization based in Summit County Ohio. They are a group of runners who volunteer time to take the rescue dogs on much needed runs. The primary goals are to give the dogs an outlet for their energy, alleviate the stress of kennel life and gain exposure to adoptable dogs via social media.

The organization is always looking for volunteers who love dogs to help exercise shelter dogs.

Facebook page: https://www.facebook.com/runningdogakron/
Website: http://runningdogrunners.com/