I am very honored to represent the University of Akron for MAC Women’s History Month. Throughout the month of March, the universities in the Mid-American Conference (MAC) present female leaders across campuses and feature them on social media as well as the conference website. Thank you, the University of Akron, for this recognition. I feel privileged to be part of this prestigious university.
For more information, see this LINK.
This semester the IMC (Integrated Marketing Communications) students are working with the Cummings Center for the History of Psychology (CCHP) at the University of Akron to create a promotional campaign for them. The client gave them a tour of the museum, the Institute for Human Science and Culture, and the Archives on Wednesday. It was fascinating to see that we have the national museum of psychology here in Akron.
I am excited to see what promotional plan the students will come up with to promote the CCHP.
On October 1, 2019, I attended the Adapted Digital Media Summit organized by JMC brands. The conference, which is about digital and social media marketing, took place in Cleveland, OH. This was the first year of the conference. The organizer, JMC Brands, did a good job inviting speakers who are successful social media strategists, digital marketers, entrepreneurs, etc from around the country to share their experience as well as talk about digital and social media marketing.
They also invited people from Cleveland sports teams (the Cavs and the Browns) to talk about their digital marketing strategies to keep customers and fans engaged in the team and the players.
It was a great opportunity for us in academia to attend the professional conference in order to update our knowledge on what is going on in the real world. We learned a lot from the speakers and can share those experiences/stories with our students. Thank you, JMC Brands, for inviting us to attend the conference. We hope to go back next year.
Sydney
I presented the research paper on ad blocker that I co-author with my colleagues at the University of Akron (Federico de Gregorio and Alexa Fox) at the first Ohio Marketing Academic Colloquium (OMAC) hosted by Kent State University.
Students from previous IMC classes presented their work at the University of Akron Interdisciplinary Symposium (UA-IS), which is a student research day on campus. At this event, my former and current students presented the campaigns they did in IMC classes for the client – RunningDog and We Care Tees.
Bornstine, S., Santagata, M., Shildt, M., & Shultz, P. (2019) “Marketing for Mutts: Students Market for Non-Profit.”
They won the first-place award in the College of Business posters category.
Lowe, M. (2019) “We Care Tees: Out with the Old and In with the New.”
Sydney Chinchanachokchai, Ph.D. 