This semester the students in my IMC class had the privilege to work with RunningDog on promotional campaigns to promote and raise awareness about the organization in the community.

RuningDog is a non-profit organization based in Summit County Ohio. They are a group of runners who volunteer time to take the rescue dogs on much needed runs. The primary goals are to give the dogs an outlet for their energy, alleviate the stress of kennel life and gain exposure to adoptable dogs via social media.

The organization is always looking for volunteers who love dogs to help exercise shelter dogs.

Facebook page: https://www.facebook.com/runningdogakron/
Website: http://runningdogrunners.com/

Last week, I gave an interview with the Akron Beacon Journal about my research findings on cross-cultural romantic gift giving (in collaboration with Prof. Theeranuch Pusaksrikit). We found that Western consumers prefer experiential gifts from their romantic partner, whereas Eastern consumers prefer material gifts. This research will appear in a chapter in an upcoming book called “Gift, Romance, and Consumer Culture”.

Click here to read the article.

One of many topics in consumer behavior that I am always interested in is superstitious beliefs. However, there are not many papers in consumer research addressing the impact of superstition on consumer’s choice and judgment. This year we published a paper on how superstitious beliefs affect risk-taking behavior among Thai consumers. We were also mentioned in Sage blog post.

Click HERE to read the full blog.

Took pictures with my students in Marketing Management (2 sections) on the last day of class. Traditional Groupfie!

Provost’s Honors Symposium is an event on the last day of CERCA (student research week at UWEC). This year I nominated two presentations to the symposium and my students presented on Friday. I also had two other presentations that I was listed as a co-mentor, which the students presented in another room at the same time! I wish I could attend all presentations but unfortunately they all took place simultaneously.

This is the picture that I took with my students after they were done before we went to the symposium reception (of course, they provided some food!).

Reception

With Eric Jamelske, co-author on the fruit and vegetable project.