Excellence in Community-Engaged Teaching Award & Akron Community Engaged Scholar

I ended my 2022-2023 academic year with the Excellence in Community-Engaged Teaching Award awarded by the University of Akron EX[L] Center for Community Engaged Learning. I would like to thank Andrew Rome from Haymaker Farmers’ Market (HFM) for being an excellent community partner in my class and research projects.

In 2020, my Integrated Marketing Communications class worked with HFM on marketing plans to promote the food incentive program at the farmers’ market to low-income populations. A year later I supervised an Honors students’ research project that examined how the COVID-19 pandemic affected fruits and vegetables consumption among low-income populations. I have also engaged in another research project about a farmers’ market program (Power of Produce) that incentivizes kids to try fruits and vegetables at the market. The collaboration has been very pleasant and I am very fortunate to be able to form such partnership with HFM.

In addition to the teaching award, this year I am also in an inaugural cohort of Akron Community Engaged Scholar (ACES). ACES program is a way for the EX[L] center for community-engaged learning to formally affiliate with full- and part-time faculty/staff who demonstrate a commitment to public impact y connecting campus and community through their teaching, scholarship, and/or significant service. The ACE scholars have a 3-year term.So my appointment will be from 2023 to 2026.

I received the 2023-2024 Fulbright U.S. Scholar Program award

I am honored to receive a 2023-2024 Fulbright U.S. Scholar Program award from the U.S. Department of State and the Fulbright Foreign Scholarship Board. As a participant in the Fulbright Program, I will conduct cross-cultural research focused on social media influencer (SMI) marketing and teach thematic seminars on advertising and marketing at Escola Superior de Comunicação Social of Instituto Politécnico de Lisboa.

The Fulbright US Scholar Program is a prestigious award that gives opportunities to US scholars to conduct research, teach, and expand their professional network in foreign countries. I will spend 4 months in Lisbon, Portugal studying Portuguese consumer reactions to SMIs as product endorsers and comparing them to their consumer counterparts in the United States.

This research will add to my research stream on cross-cultural consumer behaviors and will extend the body of research in SMI marketing to study Portuguese consumers.

Read the Fulbright award announcement from the University of Akron at this link

Study Abroad Thailand 2023

This project had been on my mind for a couple of years. Originally, I wanted to start this trip before the pandemic but then the pandemic hit the world and this trip was put on hold. Now that we are free (and somewhat safe) to travel again, I am leading the study abroad trip to Thailand in May 2023. In collaboration with Walailak University, the students will learn about sustainable tourism business and cultural experience in Thailand. They will also work with local enterprises to help them with their business plan. I hope this will be a great experience for UA students.

Giving a research talk at Walailak University

This summer I was invited by Walailak University to give a talk about research and research productivity. We had a discussion about research and how one can manage research projects and get the projects published in international, high-quality journals.

I’m looking forward to future collaborations with Walailak University School of Management on research and student experience.