Tell Me Your Story live panel discussion on superstitious beliefs

On April 15, I was invited to participate in a live panel discussion hosted by Tell Me Your Story in collaboration with the University of Victoria. The topic was about superstitious beliefs and how the beliefs shape social customs. I had a great time discussing my research with other experts in the area.

The return of an in-person conference – Marketing Management Association

My colleague (Jim McKelvey and Cynthia Tomasch) and I attended the in-person Marketing Management Association conference in St Louis, MO from March 10 to 11. We presented a paper (marketing education) on the perception of student internship. It was nice to attend a conference in person again after 2 years of being virtual. We received good feedback and some new ideas for this project. It was Cynthia’s first academic conference and she said she learned a lot.

Students won the best undergraduate research paper award

This year, under my and Jim McKelvey’s supervision, College of Business students (Tabitha Meers and Elias Lignos) won the Best Undergraduate Research Paper Award at the Marketing Management Association. Their project was about examining disparaging humor in advertising. The students used biometric and self-reported measures in their research. The conference was virtual this year but the students did a good job presenting and discussing the results from their research at the conference.